Facebook business booming in Nepal
By Shreedeep Rayamajhi:
It might sound eccentric that facebook has established itself as one of the most effective ways of business here in Nepal. From Big brand to news channels everybody is entertaining their fans with activities on facebook, to be precise it has taken a form of a religion where people love to express and be themselves. Similarly, from fashion accessories to vegetables to shoes you get everything online in Nepal. It works with pay on delivery mechanism where people are happy doing shopping online in facebook rather than retailing it in outlets. Most of these business run on the basis of client to client service where the product’s photo is uploaded at first and the interested clients books it and messages their number and contact address. Within a stipulated time the delivery is done.
This method is getting popular as the goods listed are very low cost as compared to the market that too with the facilities of home delivery. Another attraction is the free delivery option which most of these businesses opt for where the clients are happy to save money and time.
According to recent data’s from socialbaker.com, there are 9,25,100 Facebook users in the Nepal, which makes the position of 67 in the ranking of all Facebook statistics by Country. Facebook penetration in Nepal is 6.65% compared to the country’s population and 81.03% in relation to number of Internet users. The total number of FB users in Nepal is reaching 9,25,100 and grew by more than 4,65,720 in the last 6 months.
Sazeena Karki owner of Sattva-the stylebook says, “It’s all about the service and quality, people like our products and they order. We give them the option to surf around fashionable good and to satisfy their query they make sure the goods fine during the delivery. It’s more like people are there online in facebook 24/7 and they like to use their time doing something. Shopping that too saving money is worth spending your time. Personally, I would suggest people to shop online as there is less operating cost so the good are cheap. You can be fully assured that goods sold are of good quality and standard. After all it’s the quality and standard that matters.”
Over the past several years, Facebook ads have gone from being a new notion to representing the largest market share of online display ads. eMarketer recently published a report projecting worldwide social network ad revenues to grow by the billions. Over a four year period from 2011-2014, social network advertising is expected to grow from a $5.2 billion industry to a $11.87 billion industry.
Of the projected $7.72 billion of social network ad revenues, 47% is anticipated to come from the United States. Facebook is expected to account for 68% of this revenue. That translates to an expected $2.47 billion of ad revenue generated purely from Facebook in the United States. From there, Facebook’s ad revenue in the United States is expected to increase to $3.31 billion in 2013 and $3.75 billion in 2014.
You might be amazed with this innovative idea but it’s true. It’s happening here in Nepal. Just by using an email account one can start a business with a facebook fan page and you have customers from all over the world. The dynamics of internet makes it feasible to reach any part of the world.